Speakers

Alina Dykukha

SendPulse

She is a SendPulse Marketing Director. Over the past five years, she has taught and helped more than 500 managers and business owners to implement high-quality communication through email and messengers.

10+ years in digital. Manages marketing departments in Ukraine, Brazil, and Mexico in a multichannel communications service with more than 2 million customers worldwide. Actively tests and implements AI into services with the team.

She lectures at the Ministry of Digital Transformation of Ukraine, WebPromoExperts Academy, SendPulse Academy, and others.

AI

17:20-17:40

Marketer vs Artificial Intelligence: Who will win? What tasks in marketing can already be delegated to AI

Download the presentation

We have introduced artificial intelligence into chatbots and online chat on the site. Initially, it was the format of generating text responses and pictures at your request, but we did not stop and are already testing the generation of entire chains in the chatbot through AI with clients (generated in a few minutes for various niches).

The basic scenarios in chatbots can already be AI-covered, but there are nuances – I will tell you about this and our experience in various niches.

I will also discuss different cases, what works with AI, what tasks marketers can delegate to make life easier, and what is still not ready to be trusted. In addition, we will discuss many of our other tests and perspectives that await us with AI.