Speakers

Kyrylo Yezhov

Kantar Ukraine

Kantar Ukraine Business Development Director. The domain leader in the social security field.

A sociologist by education, he has worked in marketing research for over 15 years.

During this time, he managed to work both on the operational and client side of the research business and has experience in qualitative and quantitative types of research, as well as media technometric measurements.

As the Director of Business Development, he is engaged in attracting new customers, expanding the Kantar Ukraine product portfolio, and distributing Kantar Group’s licensed solutions.

He has experience in many areas, including finance, telecom, agriculture, e-commerce, and auto.

In marketing, the SC and strategic brand-building directions are of particular interest.

He often participates as a speaker and lecturer at different events.

Advertising and Promotion

10:00-10:20

Brand challenges and consumer expectations - how to be an effective marketing

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Abstracts of the report:

What is like the Ukrainian consumer during the war?
How does the consumer buy? What’s new with online?
Are there changes in media and advertising consumption?
What is the interaction with brands and the role of the brand?
What determines interest and loyalty today?
Do universal tips work for Ukrainian brands? What should brands do?