Speakers

Mariia Nazarenko

Comfy

Marketing and e-commerce director of COMFY.

17 years of expertise in marketing and strategic communications, e-commerce and customer experience.

She started her career at the PrivatBank e-Business Center, one of the first and most successful e-commerce projects in Ukraine. She joined the COMFY team in 2010, where she worked her way up from contact center manager to marketing and e-commerce director.

Key projects at COMFY: transformation of a classic contact center into full-fledged customer support, transition to a true omnichannel business model, launch of a new e-commerce platform and COMFY mobile application, introduction of a product approach in change management.

Advertising and Promotion

13:00-13:20

From Lazy Ass to LGBT support: how COMFY's creative marketing changed during the full-scale invasion

Download the presentation

— How a year and a half of full-scale invasion changed marketing and communications.
— Context. How to joke, celebrate and sell during the big war.
— How savings became part of the marketing strategy.
– Who did we really support when we supported Pride Month.