August, 10, 2023 Kyiv, IEC, 15 Brovarskyi Avenue Entrance 1-A
Call-center: +38 044 201 01 03
Mon - Fri: 10:00 – 19:00

Mariia Nazarenko


Marketing and e-commerce director of COMFY.

17 years of expertise in marketing and strategic communications, e-commerce and customer experience.

She started her career at the PrivatBank e-Business Center, one of the first and most successful e-commerce projects in Ukraine. She joined the COMFY team in 2010, where she worked her way up from contact center manager to marketing and e-commerce director.

Key projects at COMFY: transformation of a classic contact center into full-fledged customer support, transition to a true omnichannel business model, launch of a new e-commerce platform and COMFY mobile application, introduction of a product approach in change management.

Advertising and Promotion


From Lazy Ass to LGBT support: how COMFY's creative marketing changed during the full-scale invasion

— How a year and a half of full-scale invasion changed marketing and communications.
— Context. How to joke, celebrate and sell during the big war.
— How savings became part of the marketing strategy.
– Who did we really support when we supported Pride Month.

Organized by the efforts of volunteers from following companies

Sponsors & Partners

Title Sponsor
Sponsor of «Startups/AI»
Sponsor of «Advertising and Promotion /
Sponsor of “Military Tech/ Future Ukraine”
Sponsor of “Blockchain/ Digital Fun”
Tech Partner
Productivity Partner
Financial Partner
Game Zone Partner
Relax Zone Sponsor
Networking Partner
Gadget partner
Digital Partner
CRM Partner
Auto Partner
Auto Partner
Auto Partner
Auto Partner
Sponsor of iForum
Sponsor of iForum
Domain Partner
Food Court Partner
Coffee Partner

Info partners

General Info Partner
Media partner