Speakers

Yevhen Kudriavchenko

Vintage Web Production

He is a founder of Vintage Web Production, and co-founder of the Ukrainian Digital Community.

During 17 years of his professional career, he created the most titled web development agency in Ukraine, with over 1,000 implemented projects and 150+ international awards.

Clients include:
Diia, Socar, Okko, Oschadbank, Toyota, Subaru, Lexus, Novus, Sens Bank, Bank Lviv DIM, Kovalska, PocketBook, Laba, PUMB, Chornomorka, OhMyLook, Sweet.Tv, Artwinery, Danone, BODO, Helen Marlen, Guzema, Oberig, Apartel, ProZorro.

In 2022, he became a partner of Apartel resort, where he built a sales and marketing department for commercial real estate.

Advertising and Promotion

13:20-13:40

Marketing during the war: how I moved to the customer's side and increased sales 12x

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A new experience that is relevant in our time gained from building a sales and marketing department on the customer’s side.

– What is the key difference in marketing from the point of view of the agency and the client.
– What should be taken into account in marketing communication during the war.
– Changes in the sales department and marketing funnel that gave the maximum increase in sales.
– Where and how to look for a wealthy client if it is “not a good time for that”.
– How to build a new brand that people will consider trustworthy.